Having spent more than 20 years in the new homes industry, I came to appreciate, in the capacity of a Sales and Marketing Director, that one of the most important aspects of my function was to understand the power of the written word. It is necessary to take the time to fully understand the brand, its special qualities and then set about creating cogent, compelling copy which will arrest, intrigue and create the desire to learn more.
I noted that even those at the top of their game, with excellent professional credentials, find that committing their thoughts to the page can present major difficulties. Time is at a premium and copy writing needs careful consideration away from other pressures and responsibilities.
In my current freelance role of copywriter/editor, I have applied these principles to businesses as diverse as a plumbing contractor, a kitchen extractor-fan firm and a chartered accountant. I have written property brochures and for several years maintained the website of my former employer in the new homes sector. This has involved, among other functions, writing news stories, promoting new developments, and writing about happy buyers and their purchasing experience.
Please do not hesitate to contact me to learn more about the services I offer and how I may be of assistance to you.